We Strive to Innovate, Create, Impress
We're not your typical agency. We're a binational collective that combines Mexican talent with U.S. market standards.
Born from a real need
BorderlineCo started with a baseball game. Luis Gamez, a former professional athlete, was organizing a family baseball event in southern Arizona. The event needed marketing—but getting it all proved more complicated and expensive than expected.
He connected with Arizbeth Encinas, a marketing strategist based in Hermosillo, Sonora, Mexico. Together, they made the event a success with high-quality work at accessible prices.
"How many small businesses face the same problem?" That question became BorderlineCo.
Year Founded
Meet the founders
Two professionals from different worlds united by a shared vision.
Luis Gamez
Chief Executive Officer (CEO)
Overall strategic direction, business development, and expansion. Luis drives BorderlineCo's growth in the U.S. market through his ability to connect people and close deals.
Arizbeth Encinas
Chief Operating Officer (COO)
Manages daily operations, process optimization, and all client accounts. Ariz ensures efficient execution of deliverables and continuous workflow improvements.
Creative minds behind the work
Beto Salido
Chief Financial Officer (CFO)
Financial planning, risk management, payroll, and budget optimization. Manages cash flow, accounts receivable and payable.
Ivanna Lizarraga
Head of Marketing
Leads marketing strategy, brand management, and content execution. Oversees the team of graphic designers and filmmakers.
Alheli Trujillo
Accounts Manager
Account management, paid ads campaigns, influencer collaborations. Studies client business digital trends for growth.
Betty Encinas
Senior Graphic Designer
Creates graphic design assets, brandings, and deliverables for all client accounts. Supports productions and creative brainstorming.
Carolina Rosas
Graphic Designer
Creates graphic design assets, brandings, and deliverables. Supports creative brainstorming sessions.
Luis Salazar
Head of Visuals
Collaborates with filmmakers on video and photography production. Recruits talent and supports all visual productions.
Apolo
Administrative Assistant & Editor
Client outreach, managing the sales pipeline, and closing deals. Supports video editing and administrative tasks.
What we stand for
Clarity over complexity
We don't complicate things. Clear processes, direct communication, on-time delivery.
Results over promises
We prefer showing work over making promises. Our portfolio speaks for us.
Collaboration over hierarchy
Every project is teamwork. The client is part of the process, not just the final recipient.
Quality without pretense
We do high-level work without big agency attitude. We're accessible and direct.
Ready to work together?
Let's talk about your project and see how we can help bring your vision to life.
Browse Our Services